Wooden Bats versus Metal Bats in Baseball Essay

Wooden Bats versus Metal Bats in Baseball - Essay Example Wooden bats are heavier than metal bats since they are strong, and that is the reason they require more exertion to influence than aluminum bats. They likewise have a littler sweet spot because of which the hit stays inside range, i.e., the hitting zone is little. At the end of the day, the heaviness of wooden bats is thought a long way from hands, or as it were, the focal point of gravity lies in the barrel. In this way, the swing weight is higher, which keeps the ball inside range and implies that the ball won't go a lot farther. Metal bats are empty from inside. A metal bat is lighter on account of a bigger sweet spot (Zumerchik 52), and the weight is thought near the hands, which will make the hit swing a lot higher as the swing weight is lower. A ball tossed at a higher or quicker pace will likewise go farther. Wooden bats are more secure than metal bats in light of the fact that the leave speed of the ball is much more slow in the event of wooden bats. Therefore, the ball falls off with moderate speed, which is acceptable as it diminishes the threat of injury if the ball hits another player or pitcher. Likewise, there is no way that the bat will get hurled away from the hands of the player. This is the reason significant group baseball specialists embrace the utilization of wooden bats, thinking about the hit intensity of the expert players. Metal bats, as they are lighter, can without much of a stretch get hurled away to harm another player. Likewise, the bigger sweet spot if there should arise an occurrence of metal bats causes bigger leave speed of the ball, i.e., the ball will hop off quicker, which could harm anyone inside the hitting zone truly. There have been numerous sad occasions previously, in which players or onlookers got harmed because of this issue, as the Associated Press states, â€Å"A New Jersey young person left mind harmed in the wake of being struck by a line drive while playing in an adolescent ball game will get $14.5 million to settle his claim against the bat.

The Pros and cons of The Globalization Process Essay

The Pros and cons of The Globalization Process - Essay Example This paper offers an extensive investigation of globalization marvels, thinking about advantages and disadvantages of the procedure and surveying its job in the cutting edge universe of today. With the coming of the web and huge processing frameworks that are all things considered little in physical scale, the world is turning into an ever-contracting globe. The idea of a contracting world, a world wherein travel, exchange and correspondences between nations is getting effectively available by all, is tricking more organizations into the overall market on account of huge advances in transportation, correspondence and an acknowledgment of the achievement of libertarian promoting frameworks. The globalization of business sectors has quickened through general acknowledgment of the law based free endeavor model and new correspondence innovations, including satellites and the Internet. Changes in the manner by which associations lead business have been fast and wide-spread as the globalization idea has been presented. It is the inalienable idea of the commercial center to expand effectiveness inside the work environment by continually endeavoring to deliver the most items with minimal consumption of assets. It is this idea that drove numerous organizations to participate in the globalization procedure, much of the time re-appropriating their exercises and creation procedures to less created nations in which this procedure is more affordable and requires less limitations, permitting, and controls. Worldwide markets offer more noteworthy open door for individuals to take advantage of more and bigger markets the world over.

Horizontal Integration - Free Essay Example

Overview: The introduction of the company Davis Service Group; which is the biggest company in the UK and Europe in the provision of textile maintenance service (in the main) along with the wash room services, laundry, dust control mat and work wear rentals. Besides that it worked even in the US (Davis services Group) and their focus to grow was very straight forward that is why they give preference to horizontal integration in 2002 and take over Berendsen company (leader of the market of Europe in the same nature of business), the acquisition of the company was helpful as it was not much difficult for the Davis group to take over the Berendsen but also Berendsen was the market leader but not well off like Davis Group. The leading company of the textile in Europe is berendsen with 80 service stations and 7300 employees. The work of these service stations is to manage the laundry, maintenance, textile rental, and supply. It also has the supply and manufacturing basis in Sweden and Estonia. Information about Berendsen Two major ways on which company may grow Horizontal integration: The horizontal integration in the normal words can be expressed as the expansion of the existence business into the same nature of the business, for example if the business is running in some particular field like trade of some particular goods or services is extended into the same sort of product called horizontal integration. We can give the example of the merger of Morrison’s with subway (can be a good example of horizontal integration), hence this is the best known Britain’s horizontal integration merger in Feb, 2004. Which was according to growth and expansion of the business was the right and wise decision. (Flouris, T. G. And Oswald, S. L., 2006) Examples of horizontal integration of any company Horizontal integration of the business can be understandable as the companies which are working throughout the world when ever these are merging or taking over the other companies, firms or bodies actually these or they are buying the shares of the company and become the owner of the company happened in the same sort of business. There are few examples of such companies below, which did the integration both horizontally as well as vertically. Though I discussed earlier example of the horizontal integration i.e. Morison’s with the subway. Forgetting the after affects regarding the situation in the stock market the integration made the positive result in the expansion and growth of the business. Vertical integration the vertical integration can be illustrated as the expansion of the business in some irrelative nature of the business, means the expansion in some other nature like a company involves in selling the goods only and expanding the business in providing some services means add services as a part of their business is called vertical integration. Examples of vertical integration of company Examples of the companies which have extended their businesses in non similar way of business are called vertical integration of the companies; the example of such integration made by the company wall mart and its takeover to the Asda and then merger of kingfisher also is the example of the vertical integration of the companies. This take over was the example where three different type of the businesses joined together to put the business grow further ahead, like Davis Services Group did before with sunshine and other units of the business. Option available to Davis Company in making growth strategy During making the decision of the company of Davis services the company had several options available to grow but the company chose to go for the horizontal integration where they carry out the business in full strength as the acquiring of the Berendsen company by Davis Services Group really become helpful for the Davis group of company to grow in already strengthen gripped up market by Berendsen. the options available to Davis was first of all to see that which markets were the most suitable to them to carry out the business, which should be suitable regarding the market analysis like, language, currency, traditional and cultural differences etc. though they had to take the decision after passing out from all these points. It is the law of the business that I should be running according to the demand of the customers. So they had choices of expanding accordingly the order they used to follow in their nation and they succeeded as European union is the most reliable market for th e business growth. How these options would benefits the company The company having the same nature of business running but not very much profitable as Davis is in the Britain. Hence there was the financial assessment of the company were taken by the Davis completely where the company is being watched in the way to its financial responsibilities, current assets, current liabilities, companies good will etc is being calculated after that Davis group assumed the present condition and manage the funds by selling the share of  £150 million as well as  £425 million borrowed from the new bank.Q2: Business grows when they have the resources to expand and opportunities exist for growth. Explain how the acquisition of Berendsen provided such a good opportunity for the Davis Service Group. How businesses get the growth The Davis services Group were the leader in their own market in UK, the need to expand was the great opportunity to get growth even beyond the limit of one nation. For that reason the company had an opportunity to grab the already working firm names berendsen. Financial requirements Capital needed to start and capitalise the business is the basic requirement, we should know how capital will use in business also the equity that will be provided for the business. The source should be well known if the loan for initial capital is taken on security replacement of equity. Current business position It is also necessary to determined the current position of the business at the time of buying the business, hence same strategic step has been taken by the Davis group as per on acquisition of the company berendsen. DVSG? Davis Service Group PLC, The(LON)? 327.25 +3.75? (1.16%?) 17 Jul 12:34 GMT Open: 327.25 High: 329.00 Low: 322.75 Volume: 44,541 Avg Vol: 0 Mkt Cap: 557.59M Disclaimer Digital Look, Davis Service Group (DVSG), viewed 13 July 2009, https://www.digitallook.com/companyresearch/10168/Davis_Service_Group/company_research.html Major achievements It includes the detail of the developments in the company which includes patents and prototypes of the company and any crucial contracts that needs to be in place of product development. Statement of purpose, Make it easy for the reader to realize at first glance both your needs and capabilities. Entrepreneur, Elements of a Business Plan, viewed 13 July 2009, https://www.entrepreneur.com/startingabusiness/businessplans/article38308.html#ixzz0LVWlPcRU Acquisition of the berendsen by Davis was really a good decision After getting followed up with all the necessary elements of growth to a businesses of any nature it is necessary to see the acquisition of the berendsen and Davis weather companies took really a good decision or what outcomes showed it decision wrong. According to Mr. Roger dye the whole of the acquisition was very pleasant and basic reason for the takeover was to lead and grow the market, he said the reason why they chose berendsen was that It was leader of the Europe market, just like Davis Group in UK. He said that geographically still UK is the main market but the European market was growing rapidly and still doing so. The offered qualities of the company are Moreover he said one of his another interview where he was briefly discussing the company’s performance Strategic Growth Concept, The Elements of the Business Plan, viewed 13 July 2009, https://www.strategicgrowthconcepts.com/services/Business-Information-Articles_I33/Article-The-Elements-of-the-Business-Plan_A30.html â€Å"Competence in the operations that we manage a safe pair of hands (what we say we are going to deliver, we will deliver). Ethically very strong, high levels of trust etc. A well supported progressive dividend policy. I think these are the sort of things that come to mind.† ROGER DYE, FD of Davis Service Group says key challenge and opportunity is to deliver on Sophus Berendsen acquisition, viewed 13 July 2009, https://www.t wst.com/notes/articles/lys024.html Q.3 What aspects of European Union markets have particularly encourage any of the growth strategies? Discuss how the European Union markets encouraged the strategies of growth Business strategically growth of the Davis group after the acquisition of the berendsen company, how it is being supported by the European Union for the better growth of the strategic business. The European Union market encourages the growth of Davis Service Group with the berendsen in Europe very much. If you are going to put setup of the business overseas it enables you growth specially if it is EU, with500 million potential customers and single market of 27 countries. As common currency is used in the whole market of currency it is easily doing the business (buying and selling) in much of the EU and a skilled workforce. Expansion overseas business has to take a number of factors into account. These include: (V. C. and at all, 1999) language curre ncy culture different legal and administrative systems Variable skill levels. Discuss the aspects of the European market I. Peace and stability Before becoming a real place of peace for the first half of the 20th century one can’t think Europe as a united state, only one person have thought about it. French foreign Minister Robert Schuman give idea originally given by Jean Monet, on 9 May 1950, proposed establishing a European Coal and Steel Community (ECSC). Its production is dealt under the high authorities of the union. II. Safety and security To make the region work suitable to work, business and the living standards, lots of efforts are under observations specially the effort of combine work of the police from different countries are the effort to meet any terrorist activities. Hence this was also the very strong point to work in the area from the growth point of view in strategic thinking. III. Economic and social solidarity Basically it is made to bring change in political stability and solidarity but now EU has become the icon of economic and social solidarity as a rapid and fast growth is going on. To meet their contingencies the EU made funding to meet any future unexpected loss. Thus providing better access to outlying regions and boosting trans-European trade. IV. Values EU stands for a view of humanity and a model of society that the great majority of its citizens support. The Davis decided to grow its industry in the EU (European Union) Market. It sold other parts of the business to put more effort to make textile business well especially in the market like EU. This allows company to re-invest their profits and expanding the business. (Swann, D., 1992) Q no. 4 If the company were to expand into new areas of the globe, where would you recommend and why? What factors might encourage or discourage this choice? Which areas would be more focused or suitable for the company’s expansion? If the company has to expand somewhere in the near future, to me it will be expanding the china market because the market in china is having a lot of scope even more than the European Union market. Factors that encouraging the choice of expand here I am going to talk about the important factors which are necessary in the expansion of any company weather it is the type of integrations (vertical or horizontal), besides the thinking of merging and taking over we are to discuss some of the factors which can be effective in making the expansion use full as I discussed above the market which I think is most suitable worldwide for the expansion of the business. Davis needs to see some company at china for merging or taken over as the Chinese companies also will be quite very much cheaper than the rest of the world . Factors discouraging the choice of expand Globally managing the staff is quite a big problem as the distance of china and Britain is very far. The timing difference according to me is the biggest problem in the assessment of efficiency of work and better communication Due to big difference in the region the shipment charges can cost high. Q.5 how would you advice the company to go about making a decision on their strategic choice? Company’s choice of making decision should be strategic When a company forms it is passing from the different several phases at the time when it reaches to its peak in term of business development as well as profit ability and the market grip. The strategically approach of the business tells to do the expansion hence if the company like Davis Service Group which was the market leader in its field which I already discussed in early tasks of the report. If we see that choice of making decision towards the expansion of the business in some new market, it could be either the emergence of new system or merging/ taking over to some already working firm. Hence in both cases the major discussion is that, the decision of expanding the business in some new market is strategic. Being an analyst we have to make sure that all the strategies should work together to improve the position of the business. Suggestion in making strategic choice, could they do expansion or not If the company suppose going to take the decision for expansion in some new markets they have to make few points very clear from the top to bottom. Means the company should have first of all resources to buy share or to merge the other company (resources include all the expenses even after buying the business), market situation should be already favour able to company even if need of improvement is there. Try to observe the few positive aspects of the business expansion try to go to a reason able place to expand. Try to grab either new market where no similar sort of business done before or find someplace where the chances of the growth are expected more as per reason of experience (Market like china providing good development chances). The question that could they do that expansion or not are very important to be understand because the phenomenon of expansion is really belong to the present condition of the market situation. Hence present market situation of the company is quite very good the market grip of company over the business is too strong n othing wrong can be said because there share price also rises all the sectors where the company is working, the work is going very efficient following diagram could show us the clear view of situation of the company. (Johnson, G. and at all, 2008) Q.6 As a strategic consultant to the company, what other or alternative strategic measure would you have recommended to the company and why? Recommendation to the company at strategic point of view The company though is working efficiently along with that the areas where the company makes its decisions to get more growth is work ware uniforms 33%, hotels and restaurants 19%, health ware 29%, facilities 10% and sales and production is 9%. Hence the company is working in this kind of situation where it needs to make a concentration on so many things together at a time/ multi tasks like that but in the same nature of the business. Compete successfully: The competition with the other competitors of the business either the big one or sets of small ones is very necessary such business strategies should come under considerations so that the market situation is all the time become under control of the company and hence the market capturing factor of some other company to grow also be kept under consideration to it. As a strategic consultant of the company As a strategic consultant of the company we have to follow few main points through which we can offer the company few good choices to make it well in its work. Suppose the company is working all over well but there is one competitor arose to the market and becoming famous. Basically that happens because of the bad policies and not to having a good eye on the competitor’s activities, so the analysis for the competitor is very much advise able on the routine basis. Like the company Pepsi and coca cola almost making the same sort of brand cold drink and there is very tight competition between those two. For meeting this level of observation the company must work hard even in order to look what is happening in the competitor’s mind as well as analyze it at early stage and try to rectify it with their better policies. Reference Flouris, T. G. And Oswald, S. L. (2006), â€Å"Designing and executing strategy in aviation management†, Ashgate Publishing, Ltd. Price, V. C. and at all (1999), â€Å"The enlargement of the European Union: issues and strategies†, Routledge Swann, D. (1992), â€Å"The Single European market and beyond: a study of the wider implications of the Single European Act†, Taylor Francis Johnson, G. and at all (2008), â€Å"Exploring Corporate Strategy†, Pearson Education www.entrepreneur.com/startingabusiness/businessplans/article38308.html#ixzz0LVWlPcRU assessed on 13th July 2009 www.twst.com/notes/articles/lys024.html assessed on 13th July 2009 www.strategicgrowthconcepts.com/services/Business-Information-Articles_I33/Article-The-Elements-of-the-Business-Plan_A30.html assessed on 13th July 2009 www.digitallook.com/companyresearch/10168/Davis_Service_Group/company_research.html assessed on 13th July 2009 www.development.thetimes100.co.u k/case-studydavis-service-group111-278-0.php assessed on 13th July 2009

Essay Ernest Hemingways The Old Man and the Sea - 1381 Words

Ernest Hemingways The Old Man and the Sea The Old Man and the Sea was written by Ernest Hemingway and published in 1952. This is a captivating fiction story about a man named Santiago and his adventure when one day, he goes on a fishing journey to catch the big one. However, this adventure quickly becomes one of pain and suffering when things take a turn for the worse. The Old Man and the Sea takes in place in Havana, Cuba and the fishing waters off the coast of Havana. The Spanish names, Santiago and Manolin, are typical in Cuba. Cuba is mostly Catholic so this accounted for Santiagos devotion to Jesus Christ. The year seems to be around the 1930s and 1940s because Santiago is a big fan of Joe DiMaggio who played during these†¦show more content†¦He tries to reel it in but he cant. Instead the fish is pulling the boat! He struggles and struggles with the fish for hours. After a while fatigue takes its toll as his hands clamp up, and his back aches from the line tied around it. The fish surfaces and Santiago realizes that it is longer than the boat he is on! An unexpected jerk leaves a gash in his hand only to add to his pain. After a very long while Santiago shortens the line to harpoon it. He latches the fish to the side of the boat and begind to tow it back to shore triumphant. Then a mako shark approaches and takes a large bite out of the marlin. Santiago kills it with a harpoon. Only later did he realize that the sharks blood would attract more sharks. As more sharks approached Santiago fought with all his might to save his fish but there was too many sharks. By the time he got to shore, he had nothing more than a skeleton. Santiago collapses from exhaustion on the shore but is found by Manolin and calls for help. The community marveled at the size of the skeleton that is still attached to the boat. Manolin takes care of the old man and vows to return to him as an apprentice. Santiago finally gets the repect from his community. Hemingway wrote this novel in the third person. By writing in the third person, the reader was able to know more information than the protagonist, Santiago, knew. Knowing what might happen to the protagonist without him knowing raisedShow MoreRelatedErnest Hemingways The Old Man and the Sea1685 Words   |  7 Pagesâ€Å"The Old Man and the Sea† by Ernest Hemingway follows an older Cuban fisherman named Santiago who struggles with a giant marlin, â€Å"the biggest fish he had ever seen and bigger than he had ever heard of† (Hemingway 63), far out in the Gulf Stream. Two days and two nights pass in this struggle. Santiago, completely worn out and almost in delirium, uses all the strength he had left in him to pull the fish onto its side and stab the marlin with a harpoon putting an end to the long battle between the oldRead MoreErnest Hemingways The Old Man And The Sea1178 Words   |  5 PagesIn â€Å"The Old Man and the Sea,† by Ernest Hemingway, the s ea is an ever-present part of the setting. It provides the old man his profession and he finds solace in it during his isolated battle with the giant fish. He takes a different, and much more hopeful approach to going out on the sea than the young fishermen. Additionally, the old man recognizes weather and finds beauty and advantage in it, rather than seeing it as an obstacle. Furthermore, Santiago is so confident on the water that he believesRead MoreErnest Hemingways the Old Man and the Sea1106 Words   |  5 PagesThe Old Man and the Sea includes many symbols and metaphors within the story line. Hemingway uses the technique of comparing two items as symbolism in his story to make this story personally unique and to share his point of view of many different worldly topics. Some of the metaphors Hemingway uses as symbols to relate the story to real life are the similarities between the marlin and life, life and the sea, and the poor and the rich. Ernest Hemingway wrote about the marlin as if it was a humanRead MoreTranscendentalism In Ernest Hemingways The Old Man And The Sea1727 Words   |  7 PagesThe Old Man and the Sea by Ernest Hemingway follows a small portion in the life of an old man named Santiago. Santiago has lived in the same town for many years working as a fisherman. He has had great success in the past, but recently has found himself catching very few fish. He meets a young boy who helps him prepare for his journies. The young boy helps care for Santiago and is greatly inspired by him. Santiago decides one day to take a voyage and catch fish. However, when he starts fishing, heRead MorePerseverance In Ernest Hemingways The Old Man And The Sea1379 Words   |  6 PagesThe Old Man and the Sea â€Å"But man is not made for defeat, he said. A man can be destroyed but not defeated. (Hemingway 103).† This quote, written by Ernest Hemingway in the short story The Old Man and the Sea, captures the theme perseverance in numerous ways. This quote describes when the old man Santiago was struck down physically, with the injuries of his hands and the pain of staying awake for a number of days. However, he mentally kept pushing forward, leading to his ultimate survival and hisRead MoreTranscendentalism In Ernest Hemingways The Old Man And The Sea906 Words   |  4 PagesErnest Hemingway is widely known for his unique characters in his stories called code heroes - however, his character Santiago from his novella The Old Man and the Sea would be better identified as a Transcendentalist. This is due to him expressing and demonstrating multiple key components of Transcendentalism including being one with nature, taking instruction from the past, inviting the future, and being sel f-reliant. Particularly, Santiago embraces the idea of being unified with the nature surroundingRead MoreAnalysis Of Ernest Hemingways The Old Man And The Sea852 Words   |  4 PagesThe will to keep on going even though there is a good chance of dying just to have a chance at getting something that might not be worth it. That is shown in the novella The Old Man and the Sea by Ernest Hemingway. When the Old man who is known as Santiago decides to go fishing alone without the help of his friend who is a boy, and Santiago is greeted by a massive fish. That he then tries to kill since he has the massive fish hooked. The battle against Santiago ,and the fish lasted for days, whichRead MoreLuck And Fate In Ernest Hemingways The Old Man And The Sea987 Words   |  4 Pagesand fate play a huge role in the story The Old Man and the Sea by Ernest Hemingway. Factors such as pride and ambition, with luck and fate, has proven to play a huge role. This was shown when Santiago was believed to no longer be lucky, not letting pride get in the way and letting fate decide what his next steps will be. Santiago has never been lucky when it comes to fishing, but that has never stopped him before. The book states â€Å"He was an old man who fished alone in a skiff in the Gulf StreamRead MoreMoving Past Triumphs and Tragedies in Ernest Hemingways The Old Man and the Sea727 Words   |  3 PagesIndividuals may look deep within to summon courage that is necessary to move past triumphs and tragedies. In Ernest Hemingway’s The Old Man and the Sea, Santiago struggles greatly to search for hope in seemingly hopeless situations. The idea that people look deep within to summon courage is portrayed through the actions of Santiago, Manolin, and Manolin’s parents. Santiago’s attitude seems to be that although he faces difficulties, he finds the strength inside of him to be able to overcome themRead MoreEssay about Hemingways Themes1593 Words   |  7 PagesHemingways Themes â€Å"Hemingway’s greatness is in his short stories, which rival any other master of the form†(Bloom 1). The Old Man and the Sea is the most popular of his later works (1). The themes represented in this book are religion (Gurko 13-14), heroism (Brenner 31-32), and character symbolism (28). These themes combine to create a book that won Hemingway a Pulitzer Prize in 1953 and contributed to his Nobel Prize for literature in 1954 (3). â€Å"Santiago’s ordeal, first in his

Hip Hop vs. Ethics Essay - 1665 Words

Ethics of The Music Industry Works Cited Not Included Hip-hop culture has been socially labeled as deviant, a counter-culture, un-American because of its lack of moral. Specifically, gangsta rap which glorifies guns, sex, violence, drug use and gang activity has been castigated. This type of rap promotes a nonconformist and rebel adaptive behavior. As a result, it gives hip-hop culture a deviant label. A simple definition of deviance is behavior that does not conform to group-shared norms; behavior that (in some way) does not meet the expectations of a group or a society as a whole and is subject to social control (Liska 2). Mr. Kirkland, along with rap entrepreneur Russell Simmons, Grammy award-winning Chuck D, Charles Fisher and†¦show more content†¦Larger society may disapprove due to their immoral ethics and promotion of deviant ideas, but larger society also supports freedom of speech. Whether or not morals are worth the loss of a basic constitutional freedom of speech is in question. The indicator of moral panic surrounding hip-hop music is: volatility. The eruption of this newly found threat to fans of rap music by famous gangsta rappers and its fairy-tale like gangsta life themes have occurred within the last decade. The volatility and eruption of these rebel ideals, specifically gangsta rap started on the West Coast, innovated by N.W.A., Niggaz With Attitude. NWA was most controversial music group to top the charts on the Soundscan system, which tracked sales of national record sales, during the early 90s (Farrish 2). NWAs lyrics and images heuristically analyzed and promoted gang affiliation, drug dealing and use, homicide, sex, misogyny, alcohol abuse, and hate on police campaigns. The rap industry is an oligopoly where 5 large firms dominate the market (Rose 55). According to hip-hop philosophers such as Rose, hip-hop music has become homogenized. 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Examples Examples †¢ Swirls a scarf or streamer with a back-and-forth hand movement outside. †¢ Demonstrates a favorite dance to friends. †¢ Hops while listening to music. †¢ Runs to join a group of children playing freeze dance. †¢ Turns and bows as music ends. †¢ Demonstrates to other children in the program a dance she recently learned. †¢ Uses scarves to imitate ocean waves on

Some parents think that once their children are at school, they can relax and let the education system take control Essay Example For Students

Some parents think that once their children are at school, they can relax and let the education system take control Essay Some parents think that once their children are at school, they can relax and let the education system take control. But this is not the case at all. As research shows, parents have an even greater influence on their childrens academic results than the school does. Most of a childs ability to communicate, to relate to teachers and peers and their attitude to learning, is formed from home. Parents can help give their children a head start, by beginning their education at home. Many parents dont realise how they can help their children at home. Things as simple as baking a cake with their children can help them with their education. Measuring out ingredients for a cake is a simple form of maths. Another example of helping young children with their maths is simply planning a birthday party. They have to decide how many people to invite, how many invitations they will need, how much the stamps will cost, how many prizes, lolly bags, cups, plates, and balloons need to be bought, and so on. Children often find that real life experiences help them to do their maths more easily. Another way that parents can help their children with their maths, is to give them pocket money. It does not have to be a large amount, and they may have to do chores to earn it. This not only teaches them about the value of money, but they may need to use basic maths to work out how long they will have to save to buy the special toy that they want. This means that children are developing their money sense, as well as their maths skills. Reading to children at an early age can give them a head start when they start school. But parents should not stop reading to children when they do start going to school. They still like to be read to, and it can help to increase their sight vocabulary as well. Parents can also help their children with their reading skills by providing them with reading opportunities. Parents can read their children books, signs, magazines à ¢Ã¢â€š ¬Ã¢â‚¬Å" or anything else that interests them. Teaching children the alphabet whilst they are young, can also help them with their spelling and reading. Providing children with the right equipment can help with their education. Giving them a quiet place where they can work, read and do homework, with a good reading light and a comfortable chair and desk, are just some of these things. Parents can also help their children by proving them with some reference books, and any other relevant learning material they might need. There are many ways that parents can help their children with their oral communication skills. Some of these include letting their child answer the phone and order food and participate in family conversation and informal conversation with neighbours so that they can experience all different situations where different types of speech are used. It is important to encourage good speech, and parents  should do this by using correct speech themselves, and helping their children when they say something incorrectly. Parents can help with Society and Environment in a number of different ways. For example, they can show their children how the scale and legends on a road map help you to determine your route. Parents can also help their children with finding information for assignments, but they have to make sure that they do not do the assignments for them. Science is everywhere around us, and helping children with this subject can be very easy for parents. Pointing out flora and fauna in the garden for example is giving children a head start in their education. The fridge, TV, air-conditioner, and computer are all related to science in one way or another, and teaching young children about these things and of course many others, can help to develop their scientific minds. .uf2fa357a24bb23a7d0ecf405affc81bd , .uf2fa357a24bb23a7d0ecf405affc81bd .postImageUrl , .uf2fa357a24bb23a7d0ecf405affc81bd .centered-text-area { min-height: 80px; position: relative; } .uf2fa357a24bb23a7d0ecf405affc81bd , .uf2fa357a24bb23a7d0ecf405affc81bd:hover , .uf2fa357a24bb23a7d0ecf405affc81bd:visited , .uf2fa357a24bb23a7d0ecf405affc81bd:active { border:0!important; } .uf2fa357a24bb23a7d0ecf405affc81bd .clearfix:after { content: ""; display: table; clear: both; } .uf2fa357a24bb23a7d0ecf405affc81bd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf2fa357a24bb23a7d0ecf405affc81bd:active , .uf2fa357a24bb23a7d0ecf405affc81bd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf2fa357a24bb23a7d0ecf405affc81bd .centered-text-area { width: 100%; position: relative ; } .uf2fa357a24bb23a7d0ecf405affc81bd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf2fa357a24bb23a7d0ecf405affc81bd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf2fa357a24bb23a7d0ecf405affc81bd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf2fa357a24bb23a7d0ecf405affc81bd:hover .ctaButton { background-color: #34495E!important; } .uf2fa357a24bb23a7d0ecf405affc81bd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf2fa357a24bb23a7d0ecf405affc81bd .uf2fa357a24bb23a7d0ecf405affc81bd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf2fa357a24bb23a7d0ecf405affc81bd:after { content: ""; display: block; clear: both; } READ: Career Goals And The Code Of Ethics EssayHealth starts from an early age, and teaching children basic things at home can help them when they start to go to school. Parents can teach their children about food, exercise, and rest and this will help them with health, as these things are related to it. Parents can also teach their children the importance of safety rules, hand washing, and caring for teeth, all of which are increasing their knowledge of the topic. Evidently, parents do need to take an active and interested role in the education of their children. As mentioned, there are a variety of different things that parents should do to help their children with their education, but of course there are many more things that parents can do. If parents dont do any of these things, you can easily see how far their children may fall behind when they go to school. So if parents want their children to do well at school, they must be prepared to help educate their children at home.

Nike Micro and Macro free essay sample

1. What are your chosen companys marketing principles? Is this company trying to provide superior quality/value products, to have excellent services, to be innovative, to have a valuable brand name, or to understand competitors / consumers through market research capabilities etc? How and where do you find this information*? You can find this from companys mission statement, advertising slogans, and other places (e.g., companys website, information for investors, leaflets). *This is where SWOT and Porters can come in (PEST is not very relevant for this assignments topic). Do not to re-analyse the company. You can put your slides if they are relevant in appendix (it is not part of the final word count) 2. This essay is about Nike’s principles of marketing and market evaluation. Nike’s principles of marketing are based on 4Ps, products, price, place and promotions. Nike’s mission statement is ‘’to bring inspiration and innovation to every athlete* in the world’’. We will write a custom essay sample on Nike Micro and Macro or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is because Nike mostly sells good clothes, bags, trainers and equipment for athletes. However, its target audience of Nike is also men, women, teenage, college/university students. (see appendix 1). Nike is leading the market and is operating in160 countries. Nike Products: Nike’s principles of marketing involve quality of the product. Nike is well known brand because of its new stylish outfit that comes out in the market every year. Nike is now also very famous of its slogan ‘just do it’ and it has this on most of its products. This is very significant for Nike to grab its customer’s attention by its logo or the slogan not just in the UK but also worldwide. Another reason of why Nike’s products are valued in the market is because it has good quality that worth the price that they sell it for as compared to their competitors i.e. Adidas, Puma or Lonsdale. People from different countries use Nike products especially for sportswear. Therefore, there are many social and sports clubs that use Nike’s products to improve their clubs image and to provide better outfit to their player and athletes (See appendix 2). This also improves the clubs image so as the Nike brand itself as there are so many clubs that use Nike kits now including football international teams like England. Promotions: Nike biggest tool to promote its products is through sponsors. Nike sponsors many football and other sports clubs which endorse the brand and makes it well knows for customers. Moreover, Nike use many other sources such as TV adverts, posters and through their distributers i.e. Footlocker, JD and Sports Direct. More about how Nike promotes its products. Appendix: http://www.nikeresponsibility.com/report/content/chapter/targets-and-performance 2) http://blogs.independent.co.uk/2013/05/20/nike-kit-deal-puts-england-at-no-2-in-the-world-but-which-country-is-top/ This reference represents the England football team kit which became the 2nd in the world after the football associations (FA) used Nike outfits.

Free Essays on Parenting In Frankenstein And Ghosts

Parenting is an on going theme in all stories; it is the very thing that defines a character. Whether it is good, bad, or no parenting at all it remains an issue and is what shapes and builds a character through the transition from childhood to adulthood. Mary Shelley’s, Frankenstein and Henrik Ibsen’s, Ghosts, although share parenting as a theme, both have very distinct ways parenting is approached in each story. In Frankenstein there is a lack of good parenting from both mother and father. Although it is shown that Caroline, Victor’s mother, and Alphonse, Victor’s father are protective and caring parents it also shows the flaws of being too extreme. The Family is very open, close, and functional. Victor’s parents have created a fantasy world for him. A world where he can do no wrong and have what he desires. Caroline has the stronger relationship with Victor out of the parents. She is the one he turns too when needed and she seems to be the one who has the most influence in the decisions for Victor. For example when the Frankenstein family adopts Elizabeth without the consent of Alphonse. It is not till after Caroline does all that he becomes aware of the situation. It seems as if Alphonse has no other choice but to except the decision Caroline has made. This is also a perfect example on how Victor is raised in a fantasy world; the adoption of Elizabeth is a present to Victor. It is Caroline’s plan for the marriage of Victor and Elisabeth and it is not till her death that she reveals it to them. On her deathbed the fortitude and benignity of this best of women did not desert her. She joined the hands of Elizabeth and myself: my firmest hopes 3 of the future happiness were placed on the prospect of your union (Shelley, 49). Alphonse however has a weaker relationship. It is said that he was very caring also but nothing as far as being extreme. He was Honorable and well respected man who gave up his career to rai... Free Essays on Parenting In Frankenstein And Ghosts Free Essays on Parenting In Frankenstein And Ghosts Parenting is an on going theme in all stories; it is the very thing that defines a character. Whether it is good, bad, or no parenting at all it remains an issue and is what shapes and builds a character through the transition from childhood to adulthood. Mary Shelley’s, Frankenstein and Henrik Ibsen’s, Ghosts, although share parenting as a theme, both have very distinct ways parenting is approached in each story. In Frankenstein there is a lack of good parenting from both mother and father. Although it is shown that Caroline, Victor’s mother, and Alphonse, Victor’s father are protective and caring parents it also shows the flaws of being too extreme. The Family is very open, close, and functional. Victor’s parents have created a fantasy world for him. A world where he can do no wrong and have what he desires. Caroline has the stronger relationship with Victor out of the parents. She is the one he turns too when needed and she seems to be the one who has the most influence in the decisions for Victor. For example when the Frankenstein family adopts Elizabeth without the consent of Alphonse. It is not till after Caroline does all that he becomes aware of the situation. It seems as if Alphonse has no other choice but to except the decision Caroline has made. This is also a perfect example on how Victor is raised in a fantasy world; the adoption of Elizabeth is a present to Victor. It is Caroline’s plan for the marriage of Victor and Elisabeth and it is not till her death that she reveals it to them. On her deathbed the fortitude and benignity of this best of women did not desert her. She joined the hands of Elizabeth and myself: my firmest hopes 3 of the future happiness were placed on the prospect of your union (Shelley, 49). Alphonse however has a weaker relationship. It is said that he was very caring also but nothing as far as being extreme. He was Honorable and well respected man who gave up his career to rai...

International Relations in the world Essay Example | Topics and Well Written Essays - 1750 words

International Relations in the world - Essay Example The United Kingdom naturally enjoys several benefits out of this approach of coalition with the US and Europe simultaneously, while promoting the transatlantic cooperation. However, meeting the costs of the special relationship as well as balancing the coalition with the US and Europe has not been easy for the British government. The stance of providing unprecedented support to the US actions and policies has led to the growth of scepticism in the European Union as well as among the British public and party members. This paper elaborates the US-UK special relationship in the context of enhancing collaboration between the US and Europe. It then examines the cost and benefits associated with this stance of British government. The post cold war period signifies a new geopolitical scenario encompassing the Western world. There have been conflicts, as well as concordance on world issues affecting the state of relations shared by nations. The United Kingdom, not only geographically but also politically, finds itself intimately connected with the European world and the historical 'special relationship' with the United States driven by the nations' commonly shared interests and objectives. This transatlantic relationship not only affects the British foreign policy but also influences the dimensions of relationship between the United States and the European Union. The British government, in effect, regards itself as playing a bridging role between the United States and the Europe. This relationship, according to Wallace (2005, p55), "conjures up an image of British ministers and diplomats explaining European international politics to American leaders, and interpreting American foreign policy to European governments". The British prime ministers historically have been playing eminent role in bringing European countries closer to the United States. It also happens to be an important aspect of Britain's foreign policy for the current Prime Minister Tony Blair, to balance the British relationship with the United States and the European countries as well as to promote cooperation between the US and Europe. Hence, the government undertakes rigorous efforts as a part of its foreign policy to enhance this multilateral collaboration. The historic relationship between the US and UK was further bolstered up by the 9/11 event and the United States' subsequent war on terror, whereupon Britain provided full military and political support to the American stance to wage war on Afghanistan and then Iraq. Dumbrell (2006, pp. 456-457) asserts that Tony Blair has succeeded in developing a "special relationship" with the United States channelled through its support for the war on terror; hence projecting it as the greatest US ally. The Britain's stance for bridging relationship between the US and the Europe certainly implies increasing collaboration between these countries and communicating the need to enhance multilateral cooperation leading to the achievement of their national interests. Benefit And Costs Of The Approach The approach of playing a 'bridging role' between the US and Europe relations procures significant geopolitical gains to the United Kingdom. Britain aspires to maintain its influence over the international politics and policies, but lacks resources to accomplish this objective.

Cola Wars Essay Example | Topics and Well Written Essays - 250 words

Cola Wars - Essay Example While the Equity/Assets ratio of PepsiCo has increased over the decades, it has remained nearly the same for Coke. Coke has experienced increase in the Debt/Asset ratio while PepsiCo has seen a decline in this ratio. PepsiCo increased its popularity through diversification strategy and spending on advertising, though its ROE occasionally dropped because of the divided attention between the promotion of different products. Coke led the competition between the 80s and the 90s in terms of sales and profitability. Shift of customer preferences affected both companies in 2000s, though Coke managed its indebtedness better than PepsiCo. Nevertheless, PepsiCo took the lead starting from 2000. Both Coke and PepsiCo have been twisting their HR departments in response to external influences and changing preferences (Hitt, Ireland, and Hoskisson, 2012). The most important HR policy of Coke is recruitment of talent globally. Both companies have good reputation for rewarding their employees. Coke and Pepsi are the products of the two companies. Partnerships and diversification strategies have helped the two companies keep the price reasonable and be at the right places. Both companies have spent a lot on promotional campaigns, particularly of their new

Enbridge company Research Paper Example | Topics and Well Written Essays - 750 words

Enbridge company - Research Paper Example The firm does adhere to a high sense of values, which initiates its success to the far it has come. It is built under the foundation of excellence and adherence to a strong sense of integrity, safety and respect. The values act as a beacon to the firm constantly directing it to the future and at the same time reflecting the far they have come. It has a great commitment to ensuring that the environment, the staff, contractors and the operational community is safe. With reference to its safety protocol, it has a well-set code of safety guiding its operations. The firm has set its goals to secure massive growth in the energy sector. It has a pack of embedded strategic priorities. In essence, it is committed to safety and operational reliability. It also focuses on project management aspects so that it can deliver its services with the maximum customer satisfaction. To fulfil such strategies, the firm has secure assets and great financial strength and flexibility. It has also adopted diversification of the services on offer, embracing the green power utility, generation of gas, transmission of power and natural gas, and exploration of another advanced opportunism. It has also strived to train its employees and to develop them, hence low costs of routine recruitment, hiring and placement 2 Enbridge is working to the limits of perfection when it comes to the environmental issues. The management team is very well aware of the nasty implications oils spills and gas leakage to the community. Therefore, as they generate, distribute and transport their products, they are very keen to ensure that there is no evidence of spills or leakages. They are focused at ensuring that there is maximum safety and security3. Most importantly, they have come up with a code of principles with the goal of ensuring that every person is safe all the

Techno †Cihuatl: The Birth of a Modern Mexican Female. :: Culture Cultural Mexico Papers

Techno – Cihuatl: The Birth of a Modern Mexican Female I learned about computers and technology a little at a time, from simple games, to web building and heavy use of applications. Some of the knowledge came form a school setting; most of it I acquired from trial and error and by a friend’s teachings I overcame the limitations of growing up in a Third-World country (Mexico) with little access to technology and tried to keep up with its changes as time went by. My country has had a love-hate relationship with the US for a long time. Within the huge Mexican middle class there are different opinions regarding the US way of life. While some people crave to have every single item of "gringo-wealth" such as electronics, clothing and even food, some others are deeply concerned about the "loss of identity" "deculturalization" and hegemony that US-like culture has brought to Mexico. This phenomenon is particularly clear among the generation born in the seventies, especially women. Young Mexicanas that are now in their middle twenties are torn apart between two worlds: First, the technology – driven college education and work that are the symbols of US - imported woman liberation. Second, the motherhood – housewife roles traditionally imposed on them by the Mexican culture along with their religious, mystical, and cultural implications. Instead of marrying both ideas into a nice middle term, Mexican society (which is still a male dominated environment) tends to relegate them apart: either you become a housewife, or a professional. I consider that these extremes are always detrimental. I was the first-born of a young couple fresh out of college. My parents belonged to the first generation of Mexicans that lost their political innocence (and correctness) with the student’s riots of ‘68; they were rebels by nature. My mother was a biochemical engineer in a society where women were supposed to be teachers or housewives. My father was the only one out of five sibling who finished college, and he worked in a transnational firm, which was very odd at the time. Unlike most of our relations, we were no strangers of technology, mainly because we "imported" many appliances from California, where my uncles lived. We had a black and white TV; my father listened music using certain tapes that looked like Nintendo cartridges and he also had acetate discs, we had no telephone, but we were the first family in our block to get a microwave.

Human Society

In discussion of inhumane treatment, a controversial issue is whether animals are entitled to their rights. While some argue that only humans have rights, others contend that animals should have the same privileges as humans. The author of â€Å"A Change of Heart about Animals,† Jeremy Rifkin, claims that animals should have better treatment. Rifkin rhetorically changes one’s view on this subject without the consent of the reader. Rifkin begins by showing the animals’ human qualities, then giving a counter statement to common objections, and finally ends it by utilizing negative language. Rifkin’s expressive strategy is to note the similarities between animals and humans. Rifkin mentions Koko, a 300-pound gorilla. Koko was able to learn sign language and yet some people never even learn how to communicate in sign language. Rifkin also notes the similarity between rats and humans. He states, â€Å"Recent studies in the brain chemistry of rats show that when they play, their brains release large amounts of dopamine, a petrochemical associated with pleasure and excitement in human beings. Rifkin shows that not only do animals have the ability to learn the things we do, but also have some features that we do. After providing the analogy between the two, Rifkin anticipated that many people would view animals as one of them. The result is that to believe that animals are not any different than us, so they shouldn’t be in the brutal situations they face every day. It also, makes much more likely to accept the statement he makes based on the similarities he provides, that we must work to increase the benevolent treatment of animals. Among Rifkin’s subtly persuasive strategies is to denote the common objections and give a counter statement. Jeremy Rifkin for showing us that science supports what we pet owners and animal rights activists have known in our hearts all along: animals have feelings and abilities not very different from humans. When will more people begin to realize that we share this world with many creatures deserving of our care and respect? Animals have a right to live without being confined, exploited, and tormented.

Neocolonial Floor Plans

Standard Oil And The Largest Petroleum Products Company

In 1870 John D. Rockefeller started Standard Oil Co. and it quickly became the largest petroleum products company in the world. By 1890 Standard controlled 90 percent of refined oil in the United States and was sued by the state of Ohio for its anticompetitive practices. Standard Oil of Ohio which was its original name simply broke the company into 41 separate companies, and controlled them through the new Standard Oil Trust, legally known as Standard Oil Co. of New Jersey. Because there were no federal laws prohibiting anticompetitive behavior in business Standard Oil was able to avoid any serious repercussions from the government. Standard Oil achieved market dominance by undercutting the competition, arranging special deals with railroads, and aggressively buying out its competition. Between 1902 and 1904 the writer Ida Tarbell, the daughter of a failed oil businessman whose company went under because of Standard Oils practices, wrote a 19-part investigational report into the prac tices of Standard Oil. These articles led to the wide spread public outcry for the government to do something about Standard Oil and monopolies in all other industries. In 1911 Standard Oil was sued by the United States and the case reached the Supreme Court. Under the Sherman Act the government alleged Standard Oil was a monopoly and abused its monopolistic power to restrain trade through predatory pricing and unfair deals with railroad companies. Standard Oil cut oil prices severely in areasShow MoreRelatedExxon Mobil Corporation : An Energy Company Essay940 Words   |  4 PagesTexas. Exxon Mobil Corporation is an energy company that explores for and produces crude oil and natural gas. 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Performance Enhancing Drugs Should Not Be Legalized

Performance enhancing drugs should not be legalized ‘Olympic track star Marion Jones was sentenced in a federal court to six months in prison.’ (Kelly and Rao, 2008) The reason why Jones was guilty is because of the use of performance enhancing drugs since 1999. More and more famous athletes prove to have used banned drugs to enhance their performance. At the same time, the role that the anti-doping agency is more and more important in the world wide games, such as Olympic Game, Tour de France. Nowadays, whether the performance enhancing drugs (PEDs) should be legalized has sparked a heated debate. However, the use of PEDs is morally wrong and it should be banned in sports. This essay will demonstrate three main points which explain the†¦show more content†¦The athletes who use drugs are cheating. They disobey the law and escape the punishment due to the advanced technology which makes it harder to detect the drugs. So, more and more athletes choose to improve their performance by this way. Furthermore, athletes show no respect to themselves and spectators if they take in drugs before the competition. Maybe they do not believe that they have the ability to achieve good results after hard training or can not bear the pressure of failure due to less training. What the spectators want to see is the real ability of the athletes though they also want to watch excellent competitions. In addition, the athletes who use drugs will never experience the joy and fun during the competitions and training. For the athletes who want to use drugs in games, what they are thinking about is only the medals, awards and money, they never really think of the significance of sports so they cannot enjoy the process of the competitions and training. Thirdly, many serious side effects and health risks are involved with using PEDs. The benefits of these drugs are really not worth the risks. ‘It is already known that steroids cause liver damage, heart attacks and strokes.’ (Mirkin, 2007) What’s worse, these drugs harm not only the athletes themselves but also harm their children. Mirkin (2007) said that, through a study on the children of the athletes who use PEDs, ‘more than 25 percent hadShow MoreRelatedPerformance Enhancing Drugs ( Peds ) Should Not Be Legalized Essay1481 Words   |  6 Pagesused performance enhancing drugs. Performance Enhancing Drugs (PEDs) have been used in sports for many years, and there use is one of the most important issues among professional athletes. These drugs are detrimental to the human body physically and mentally. These athletes also serve as role models, influencing the younger generation by presenting that’s it acceptable to cheat no matter the consequences. 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Enhancing Employability in Marketing Free Essays

string(211) " its network are able to gain valuable insight into the track record on current or previous roles of a candidate and thereby avoid the rigor associated with screening for appropriate candidates \(Jacoby 2005\)\." Introduction In my 12-month Sandwich Year placement, I was engaged as a Brand Assistant at Fisher Outdoor and Leisure Limited located in St Albans, Hertfordshire, East of England. The company is one of UK’s leading distributors in the cycling industry supplying cycles, accessories, components and apparel into the UK cycle trade. Its product range consists of over 30 industry-leading brands, a strong range of services, and spares essential to specialist cycle retailers and a range of house brands available in its nationwide network of stockists. We will write a custom essay sample on Enhancing Employability in Marketing or any similar topic only for you Order Now My duties at the company as a Brand Assistant position were inclusive of communication, corporate brand development, market analysis, operations and brand specific activities. With regard to communication, my job entailed assisting the company’s marketing communications manager to ensure the maintenance of strong communication with trade customers through regular contact and correspondence. It also entailed working closely with Fisher Outdoor Leisure’s brand management team in ensuring timely and consistent communication of brand messages both digital and print which required conversance with the social media platforms, and delivery of general trade events and conferences sometimes with overnight or weekend stays. Also part of my engagement was Corporate Brand development in which I assisted with sponsorship and charity events which are part of the company’s marketing strategy, ensuring that sponsorship plans were agreed upon in a timely manner and delivered effectively to achieve optimum brand coverage while maximizing cost effectiveness. My duties also entailed the production and supply of all corporate/cross-brand Point-of-Sale, collateral and catalogue to customers that served to enhance the brand presence. The Marketing and Advertising field requires extensive market analysis and awareness of general market trends and developments as well as trends in the Marketing/Advertising industry (Burgess 2006). The aim in marketing is to create an enhanced presence and to ensure consistent communications through effective designs of advertising campaigns and experiences (Ataman 2008). Success in this field requires an up to date understanding of the market place including the activities of the main competitors and appropriate feedback. The current trends in the Marketing/ Advertising industry include advancements in the social media and online presence including mobile (Delre 2007). The social media and online sphere is fast growing marketing platform which comprises companies enhancing their branded online destinations and experiences so as to meet customer need. Marketing on the web entails the creation of quality content adding value to conversations and breaking the noise of clutter online, gauging consumer opinions and reputation on the web and through social media, as well as, building a reliable base of brand advocates through quality connections of Twitter followers, Facebook friends, blog subscribers, and LinkedIn connections with brand loyalists rather than large groups of unreliable connections (KTTLC report 2012). Current trends also include co-marketing in which various brands allied in a particular field come together in marketing campaigns such as consumer, trade and press events for mutual benefit. Complementary businesses create partnerships which enable them to benefit from economies of scale, and enables increased exposure to new audiences (Gruber 2004). Also included among current trends are in-store merchandising which include posters, branding, brochures, product displays and the securing of valuable shop floor space for merchandise; in-house expos that are used to showcase product portfolio and entire brand to trade and press; product placements in movies, sitcoms, games and other media; direct marketing and public relations; and outdoor media campaigns targeting key commuter areas and areas with greater potential consumer reach which result in increased web traffic and enquiries by consumers (KTLLC report 2012). The traditional marketing platforms such as newspaper ads, magazine placements, and commercials on television and radio are still quite effective but are, however, challenged by the emerging technologies and are slowly losing the significance that they have had in the past (Roberts 2007). There are contemporary (non-traditional) forms that have emerged with the success of emerging technologies but these platforms are yet to gain prominence and therefore are not yet highly effective though they have huge potential (KTLLC report 2012). These are inclusive of mobile marketing which entails mobile advertising, as well as, the use of marketing apps and branded apps on mobile to reach consumers with brand messages; crowd sourcing which is an open innovative model pioneered by sites such as Threadless.com in which customers are engaged to design and vote on new product designs; and geotargeting which entails the use of popular tools such as local websites offering discounts and review opportunities making it easy for consumers to find deals and engage with the businesses in their neighbourhoods and beyond creating local marketing campaigns which are highly targeted (Ebling 2007). During my placement, I was also tasked with the management of databases containing customer information while ensuring the smooth and effective operation of general processes and procedures pertaining to the Brand Management team. These processes include the coordination of general Public Relations activities; magazine subscriptions; implementation of new policies into the department; cross-brand trade promotion analysis and the maintenance of cross-brand expenditure tracking tools such as the advertising log, among other expenses. With regard to Brand Specific activities, I was tasked to assist Fisher Outdoor Leisure’s brand managers with specific brand activities such as the devising of strategy and alignment of messages for the commute and leisure cycling categories, new product launches, overall brand building, trade and consumer communication, and the implementation of an integrated marketing plan. Employability Various selection methods are used by recruiters, employers and agencies in the search for individuals to form organization’s workforce and to enable these organizations to achieve their success and objectives. The traditional method is the form in which written applications are sent either directly to employers or to agencies which is followed by robust interviews to screen candidates for appropriate fit to the organization’s objectives (Srinivasan 2009). Registration with job recruitment agencies or job search firms, as well as the personal network/word of mouth is more prominent as employers through their relationship with the agency or its network are able to gain valuable insight into the track record on current or previous roles of a candidate and thereby avoid the rigor associated with screening for appropriate candidates (Jacoby 2005). You read "Enhancing Employability in Marketing" in category "Essay examples" Temporary staff recruitment by employment agencies is also a method of recruitment in which an agency recruits and offers individuals for employment in organizations on a temporary basis (CBI report 2009). ­Ã‚ ­ Choice of candidates from work placement candidates and interns is also prominent in some organization’s hiring activity as these individuals are deemed to have gained valuable experience and have been observed at work, tried and tested for appropriateness (Salary Market Insight report 2012). Advantages of work placement The main advantage of a year-long work placement for second year undergraduates is that it gives the individual useful experience of the job market and valuable experience on what goes on in the business environment or in various organizations (CBI report 2009). It also enables an individual to make appropriate decisions on their career path before they actually make necessary decisions regarding coursework paths, the areas that they would like to continue with as their chosen careers. Work placement also enhances the chances of finding work with the respective companies as the individuals who have had gained experience on work placement are deemed more valuable than new recruits who would require extensive time-consuming training (CBI report 2009). Disadvantages of work placement A disadvantage arises from the increase in time spent in college, with the addition of a full year to enable the year-long work placement program. Also a disadvantage is the timing, as in second year, a student is not quite adequately informed about their career choices and paths and this might affect their choice of work placement programs (Brown 1998). Ease of obtaining work placement Organizations and employers in the modern day are cautious and risk averse, concerned with keeping the headcount within consistent which causes a dip in hiring activity. This caution also affects the work placement programs as these are paid positions which should contribute to the overall objective (Salary Market Insight report 2012). Getting work placement in this regard is therefore not easy under these circumstances and constraints. Organizations continue to seek specialist skills that will make immediate tangible impact on their bottom lines fighting for the high calibre, high quality candidates often in a limited talent pool. This has necessitated the use of screening and elimination processes to acquire the best fit with successful candidates often being those who have previous relevant and valuable experience (Salary Market Insight report 2012). This locks out candidates from the work placement category as this constrains opportunities for entrants into the job market with low skills and a huge requirement for training, therefore, making the finding of work placement opportunities a challenge. However, employers and universities have a duty to prepare tomorrow’s workforce through the development of their skills and attributes such as self-management, team working, understanding of key drivers for business success, problem solving, communication and literacy, entrepreneurship, and a positive attitude among other skills and attributes. In light of the limited talent pool and the difficulty in finding people with specialized skill sets, it is essential that organizations create work placement opportunities that enable the development of these desired skill sets and traits (CBI report 2009). This endeavour therefore eases the finding of work placement opportunities overall and enables companies attract quality graduates and post graduates with the desired skill and trait sets. Work placement fit in my career plan In the development towards my career in marketing, work placement at Fisher Outdoor Leisure Limited fits very well in my plan as it has given me invaluable insight and practical experience with regard to the marketing and advertising field. This opportunity has also enabled me to develop a number of skills and attributes that are often required in the job market and that enhance my chances in the job market upon graduating. The various tasks that I engaged in during my work placement covered a huge part of what marketing entails and were representative of the actual tasks that would comprise my future role in my career. My intention in preparing myself for the job market and enhancing my chances therefore includes identifying my skills sets and desirable attributes and those that I lack so as to further my personal development and employability. The skills that I intend to develop include entrepreneurship which includes risk taking, creativity and innovation which my work placement at Fisher Outdoor Leisure greatly helped me develop through the engagement in the marketing tasks. An attribute also developed at Fisher Outdoor Leisure Ltd. is communication through my involvement in developing marketing messages and general communication with trade and customers which required effective listening and questioning; problem solving skills through the situations in my particular responsibility and daily tasks with the requirement for creative thinking in developing advertising programs and strategies. It is evident therefore that my work placement was very important in development towards my future career. In my development towards my career, I need to develop self-management trait better in terms of developing flexibility, resilience, readiness for any responsibility and tasks, as well as, assertiveness; and to generally develop a positive attitude, openness to new ideas and a drive to achieve that will enable success in my chosen career path and contribution in my particular job. I would also need to develop number skills and the application of numbers that would be useful in analysis and evaluation of various data and information in the markets and in my particular professional field. This would require that I develop an understanding on the application and use of various Information technology tools and software, as well as taking relevant professional courses upon completion of my undergraduate studies that would build my capacity for such analysis and evaluation appropriate for my career. After graduation, I would also seek short term volunteer positions or internships that would enable to gain in understanding of key drivers for business and to fill up idle time that will result with the completion of my undergraduate study. This endeavour would benefit me in enhancing practical experience gained, adding on to my track record and overall skill thereby improving my employability and ease in getting a hiring. Conclusion This report has detailed my work placement which was undertaken at Fisher Outdoor Leisure Limited, a UK cycle distributor. My tasks and duties as Brand Assistant in the company entailed engagement in communication with trade customers, Market analysis, Corporate Brand development, enhancement of operational effectiveness in the marketing department, and involvement in Brand specific activities generally. The report has also delved into current trends in the Marketing and advertising industry taking an overview of the various platforms including social media and the online platform, the traditional print, TV and radio and the emerging contemporary platforms such as mobile marketing, crowd sourcing and geotargeting. It has also discussed the ease of obtaining work placement identifying the advantages and disadvantages of such work placement in second year undergraduate; overall employability and the skills and attributes that enhance such employability; and my personal endeavour towards employability and the development towards my future career. References Ataman, M., C., Mela, and H., Van Heerde, 2008. Building brands. Marketing Science, forthcoming. Burgess, S., and J., Steenkamp, 2006. â€Å"Marketing renaissance: How research in emerging markets advances marketing science and practice.† In: International Journal of Research in Marketing, 23 (4). CBI Employability Report, 2009. Graduate employability – CBI/UUK Report. Jacoby, S., 2005. The Embedded Corporation. Princeton, NJ: Princeton University Press. KTLLC communications report, 2012. Creative Solutions for Converging media. Salary and Market Insight Report, 2012. Michael Page. Roberts, J., U., Kayande, and S., Stremersch, 2007. Impact of marketing science on practice. European Marketing Association Conference Presentation. Srinivasan, S., and D., Hanssens, 2009. Marketing and firm value, Journal of Marketing Research, forthcoming. Brown, S., and K., Eisenhardt, 1998. Competing on the Edge. Boston, MA: Harvard Business School Press. Gruber, M., 2004. Marketing in new ventures: Theory and empirical evidence. Schmalenbach Business Review, 56(April 2004), 164-199. Ebling, C., and D., Klapper, 2007. Dynamic effects of promotions in choice data: Differences with respect to whether, what and how much to purchase. Marketing Dynamics Conference 2007. Delre, S., et al., 2007. Targeting and timing promotional activities: An agent-based model for the take-off of new products. Journal of Business Research, 60 (8), 826-835. How to cite Enhancing Employability in Marketing, Essay examples

Case Study Of Nike and Kentucky Fried Chicken †Free Samples

Question: Discuss about the Case Study Of Nike and Kentucky Fried Chicken. Answer: Introduction The global commercial scenario has experienced considerable dynamics and changes in their operational framework with time. Over the year, with events like Globalization, liberalization of industrial sectors of different countries and with more and more businesses increasing their operational domain internationally, the ways of doing businesses have also changes considerably (Wild, Wild and Han 2014). Businesses no longer only involve the demand and supply side players but also have implications on the overall economic and social conditions of the countries. With the increasing expansion of the businesses in different domains, social responsibilities of the businesses across the globe have also increased. This in turn has incorporated the notion of ethics in the operational framework of business. The demand for moral and ethical behavior to be incorporated in the aspects of business communications, domestic as well as international, in order to increase the welfare of not only those who are directly involved in these communications but also of those who are indirectly affected, has encouraged the development of the concept of business ethics (Trevino and Nelson 2016). The field of business ethics addresses the morality, responsibility and sensibility in the actions taken by the businesses in order to ensure that to achieve their primary priority of profit maximization the companies do not hamper the well being of any individual or of the society as a whole. Often in their operations and corporate decision-makings, the companies face situations of ethical dilemmas, which involve difficult choices between economic profits and social performances of the commercial companies. The economic profits involve the revenue and benefits of the company itself. However, the social performances involve the measurement of the obligations of the companies to the people and societies as a whole (Moore 2012). Considering this, the concerned essay tries to analyze two real cases of corporate ethical dilemmas and wrongdoings, involving two multinational giants, the reputed sports wears and accessories, Nike and the globally reputed food chain of Kentucky Fried Chicken, in the light of the theories existing in the domain of business ethics (Bazerman and Gino 2012). Discussing the ethical dilemmas and wrongdoings on parts of the decision makers, the implications and influences of the stakeholders and also the behaviors of the companies the essay also tries to recommend the correct behavior for the same and tries to justify the same in the light of the business ethics framework. Case Study 1- Nike As discussed above, Nike is one of the predominant multinational companies operating in the domain of design and manufacturing of apparel, sports accessories, footwear and equipments. With its origin in the United States of America and with headquarter near Oregon; the company has its sales in all the corners of the world. The company has average annual revenue of nearly 34 billion USD and employs nearly 75,000 employees across the world (Nike.com, 2018). With huge penetration in the sports accessories and apparel markets worldwide and with many high profile celebrities endorsing the brand, Nike is a known name among the global population in the contemporary period. However, in the last few years, the company has faced huge accusations and backlashes for allegedly running sweatshops in different developing countries. In other words, the company has been accused for shifting a major part of its production process in the developing and poorly developed countries, where they are accused of employing people at visibly low wages and in poor working conditions (Crane, Matten and Spence 2013). The company has also been accused of employing child labor in these countries and compelling their workers to work in environment detrimental to their health, which is considered as one of the greatest offense and breach in the corporate ethical framework. The problem, which Nike has been facing in this respect, indicates towards the emergence of ethical dilemma on part of the decision makers of the organization, which is elaborated in the following section. Problem areas The primary areas of concern in the operational framework of the company includes the presence of evidences of the company outsourcing their productions to the developing countries and not providing proper work environments to the domestic work force employed by them. Nike, in their factories provided work conditions to the workers, which were not at all as per the norms prevalent in the developed countries (Hopkins 2016). For instance, in some of the factories of the company in Korea and some other underdeveloped countries, the labors were made to work daily for seventeen hours, which is terribly above the conventional work hours. Apart from such labor hours and poor conditions, the wages provided to these labors by the company had been severely low and sometimes even lower than the amount needed for basic sustenance of their needs. These indicate towards the presence of immense exploitations of the cheap labors in the developing countries by such a reputed and multinational brand ( Zhakypova 2017). Another aspect in which the company has gained immense negative popularity is that they have always maintained steep prices of their products and has continuously engaged in promoting their products by getting high profile celebrities as the face of their company. These faces include celebrities like Tiger Woods and Michael Jordan, with the company spending millions of dollars for the promotional activities. Many on the other hand have highlighted these lavish expenses on the promotional activities on one hand and terribly low wages and poor working conditions for the employees and the company has earned huge criticisms around the world in the aspects of human rights (Nisen 2013). The issue of employing child labor in the countries with restrictions against employee unions was a deliberate strategy taken by the company, knowing that there would be fewer chances of agitations and strikes among the workers in those countries. The poor working conditions and lack of protections for the workers in the factories also led to many instances of breathing problems and skin problems among the workers, which is a huge violation of the basic human rights of the workers, on part of the multinational company, spending millions on advertisements and earning billions from their luxury products (James). Ethics: Theoretical Framework The actions and operations of Nike can be discussed in the light of the different theories existing in business ethics framework. Of these, the first theory is regarding the perspective of the social group. According to this concept, the decisions of someone or an organization do not solely depend on the same only but also depend on the social group in which he resides or to whom the same is answerable (Hartman, DesJardins and MacDonald 2014). In case of Nike, the social group can be considered as the employees, shareholders, consumers and different supply side contractors. These people living in different parts of the world, their perceptions of right and wrongdoing are also found to be different. For instance the wage paid by Nike to the employees in Korea may seem considerably low when measured from the perspective of the USA, but the cost of living of the former is also visibly low compared to the latter. The profit maximizing and rigorous expanding strategies of Nike can be explained with the help of the Egoism Theory in ethics, which states that the organizations or any individual have the right to place their own interests as the foremost priority in their rational decisions. Nike did the same, in order to ensure high revenues such that the money could be used for their further expansion of businesses and for venturing in other unexplored markets of the world (DesJardins and McCall 2014). This, though having negative implications on the workers to a considerable extent and on the reputation of the company in the eyes of human rights activists, however, helped the company to become one of the biggest multinational companies in the international scenario. Ethical Dilemmas The company, in its operations has faced several serious dilemmas and also have in some instances engaged in wrongdoings from the ethical perspectives which need to be highlighted. The first ethical dilemma faced by the company has been on the aspect of outsourcing their manufacturing activities to the developed countries. This has helped the company to maintain a high profit margin and also contributed positively in creating employment scopes in those labor rich but economic growth lacking countries (Reuter, Goebel and Foerstl 2012). However, in doing this, the company is held responsible for taking away considerable scopes of employment from its home countries and the company has also been accused of exploiting the cheap labors in the low developed countries by paying them sub standard wages and providing them with work environments much inferior than the conventional norms of the developed world. Another ethical dilemma faced by the company has been that of the tradeoff between huge expenses in the promotional activities and usage of the same money for the skill development of the employees and their overall welfare. While the former is expected to contribute in making the company globally popular, thereby increasing their sales and revenues, the latter is expected to create a healthy and motivated workforce for the company and in increasing the goodwill of the same in the eyes of the societies. Nike however chose to stick to the former, thereby letting go the opportunity to contribute to the humane aspects of the countries where they have established their manufacturing units (Daniel 2013). Recommendations The company has taken several steps in order to address the ethical issues cropping up in its operational framework, especially after these issues got global media attentions, which led to destruction of the goodwill and reputation of the company considerably in the international scenario. The company has already taken amending measures so as to come out of the accusations of running sweatshops in the under developed countries taking the privilege of their deprivations and less awareness in general (McMurrian and Matulich 2016). However, there are still several aspects which the company needs to emphasize upon. In this context, the theory of Utilitarianism can be referred to, which works under the notion that the greatest good is that good which is for the greatest number. Taking this aspect of ethical consideration into account, the company needs to invest more on the social and humane grounds of empowering their employees, not superficially, but in all the aspects of their life (Pullen 2016). Nike needs to concentrate more on building an inclusive corporate culture within the company itself to clarify its values; in order to bring more respect for all the cultural and ethnological diversities the company has in its workforce, in order to manage their operations efficiently and more ethically in future. Case Study 2- Kentucky Fried Chicken Like that of Nike, the Kentucky Fried Chicken is one of the leading fast food chains, having its origin in the USA and enjoying a worldwide operational domain and sales of their product, especially different varieties of fried chicken for which the company is internationally known. The company, having its headquarters in Louisville, Kentucky, currently enjoys the second position in terms of food chains, just after McDonalds and has its outlets in almost 20,000 locations across more than 123 countries in the globe. It also creates employment for thousands of people in these locations and the company enjoys average revenue of nearly 23 billion USD (Online.kfc.co.in, 2018). However, in spite of its immense popularity among the global population, especially the children, the young age clusters, and its increasing sales across different countries of the world, there have been several serious ethical issues, which the company has been facing in the last few years, which have also led to considerable criticisms of the company (Trevino and Nelson 2016). The primary criticisms of the company regarding its ethical wrongdoings have been based on the accusations against the company for allegedly using unhealthy ingredients and products to make their fried chickens (Sheehan 2013). On one hand, evidences have been found against KFC, of using oil containing Trans fat and on the other hand the company has also been accused of cruel chicken farming and of using unnatural methods like injections and chemicals on the chickens to increase the cost efficiency of their production process. Problem Areas One of the primary problem areas in the ethical framework of the company is the usage of oil containing trans fat in most of the products made and sold by the company in all parts of the world. This becomes even a bigger issue in the contemporary period, with more and more people realizing the negative effects of unhealthy eating and adapting to healthier lifestyles. Apart from oil, the other ingredients used by the company to make their products tasty and more appealing in the eyes of the youth, also contains substances which are not considered to be healthy in conventional standards (Sebastiani, Montagnini and Dalli 2013). However, KFC, in none of its promotions or advertisements has mentioned about the type of oil they use or the ingredients, which they add. In addition, the calorie content of their products and the negative implications, which they can bring on the consumers, especially the children, are not mentioned by KFC in any of their promotional activities. Apart from the above-mentioned problem, the company has also been accused of unethical handling of the animal resources, which is one of the serious offenses in the business ethics framework globally. The chicken suppliers of the company have been accused multiple times of keeping chickens in poor conditions and overcrowded cages. They have also been accused of using unfair means like drugs and chemicals to make the chickens heavier in order to increase the cost efficiency (Lawless 2013). The multinational company has also supported these activities in order to increase the revenues and profits considerably. The company has also been accused of keeping this information hidden from their clientele, which indicates towards severe negligence on part of the company in terms of the health and welfare of the customers. Ethics: Theoretical Framework The unfair means adopted by KFC can be considered extremely unethical from all the perspectives of the ethical framework existing in the contemporary business scenarios in the world, as it is involved direct adverse implications on the consumers, which also includes elderly people, women, children and youth. Their actions can be to somewhat explained from the Egoism perspective only. This perspective highlights the presence of rights in the hands of individuals or the organizations to take decisions keeping in front their own benefit first. However, the Egoism theory does not validate the activities of hampering the welfare of other people in order to increase its own benefits, which have been done by the company over the years (Jenning 2014). Ethical Wrongdoing The ethical dilemma, which the company faced and which led to the wrongdoing on part of the company, has been due to the tradeoff between the economic profits, competition and social reputation, which the company has been subjected to. With other food chains like Pizza Hut, Subway and McDonalds increasingly gaining popularity in the international domains, it has been essential on part of the company to increase their competitiveness which needed cost effective production. However, the method taken by KFC to achieve that has been wrong and highly unethical. Recommendations The company, on ethical perspectives, need to focus not only on the utilitarian views of welfare maximization of the society but also needs to incorporate the notion that they are effecting the future generations in a negative way. The cultural relativism aspect of ethics has also to be considered since the company serves in different countries with different food habits and beliefs regarding the same (McMurrian and Matulich 2016). The company also needs to bring in more transparency in their framework as their advertisements still misguides the customers to a considerable extent. Conclusion From the above discussion, it can be asserted that corporate ethics has been gaining immense importance in the contemporary period with the international business structure becoming more integrated as well as complicated. In these aspects, ethical wrongdoings of companies, especially the internationally reputed large ones lead to immense negative implications not only on their clientele but also on the long-term prospects and reputations of the company themselves. Keeping this into consideration, Nike has been implementing positive changes and ethical considerations in its framework. However, KFC still lags behind in this aspect and they need to work more to come out clear of the allegations of ethical wrongdoings, which they have earned over time. For this robust ethical framework will be required in the infrastructure of both the concerned organizations, which can be able to incorporate the three Cs in business ethics, the compliance with the ethical regulations, the contribution t o the society as a whole and the consequences of the business operations. References Bazerman, M.H. and Gino, F., 2012. Behavioral ethics: Toward a deeper understanding of moral judgment and dishonesty.Annual Review of Law and Social Science,8, pp.85-104. Crane, A., Matten, D. and Spence, L., 2013. Corporate social responsibility in a global context. Daniel, T.A., 2013. Executive success and the increased potential for ethical failure.Society for Human Resource Management. DesJardins, J.R. and McCall, J.J., 2014.Contemporary issues in business ethics. Cengage Learning. 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