International Relations in the world Essay Example | Topics and Well Written Essays - 1750 words

International Relations in the world - Essay Example The United Kingdom naturally enjoys several benefits out of this approach of coalition with the US and Europe simultaneously, while promoting the transatlantic cooperation. However, meeting the costs of the special relationship as well as balancing the coalition with the US and Europe has not been easy for the British government. The stance of providing unprecedented support to the US actions and policies has led to the growth of scepticism in the European Union as well as among the British public and party members. This paper elaborates the US-UK special relationship in the context of enhancing collaboration between the US and Europe. It then examines the cost and benefits associated with this stance of British government. The post cold war period signifies a new geopolitical scenario encompassing the Western world. There have been conflicts, as well as concordance on world issues affecting the state of relations shared by nations. The United Kingdom, not only geographically but also politically, finds itself intimately connected with the European world and the historical 'special relationship' with the United States driven by the nations' commonly shared interests and objectives. This transatlantic relationship not only affects the British foreign policy but also influences the dimensions of relationship between the United States and the European Union. The British government, in effect, regards itself as playing a bridging role between the United States and the Europe. This relationship, according to Wallace (2005, p55), "conjures up an image of British ministers and diplomats explaining European international politics to American leaders, and interpreting American foreign policy to European governments". The British prime ministers historically have been playing eminent role in bringing European countries closer to the United States. It also happens to be an important aspect of Britain's foreign policy for the current Prime Minister Tony Blair, to balance the British relationship with the United States and the European countries as well as to promote cooperation between the US and Europe. Hence, the government undertakes rigorous efforts as a part of its foreign policy to enhance this multilateral collaboration. The historic relationship between the US and UK was further bolstered up by the 9/11 event and the United States' subsequent war on terror, whereupon Britain provided full military and political support to the American stance to wage war on Afghanistan and then Iraq. Dumbrell (2006, pp. 456-457) asserts that Tony Blair has succeeded in developing a "special relationship" with the United States channelled through its support for the war on terror; hence projecting it as the greatest US ally. The Britain's stance for bridging relationship between the US and the Europe certainly implies increasing collaboration between these countries and communicating the need to enhance multilateral cooperation leading to the achievement of their national interests. Benefit And Costs Of The Approach The approach of playing a 'bridging role' between the US and Europe relations procures significant geopolitical gains to the United Kingdom. Britain aspires to maintain its influence over the international politics and policies, but lacks resources to accomplish this objective.

Cola Wars Essay Example | Topics and Well Written Essays - 250 words

Cola Wars - Essay Example While the Equity/Assets ratio of PepsiCo has increased over the decades, it has remained nearly the same for Coke. Coke has experienced increase in the Debt/Asset ratio while PepsiCo has seen a decline in this ratio. PepsiCo increased its popularity through diversification strategy and spending on advertising, though its ROE occasionally dropped because of the divided attention between the promotion of different products. Coke led the competition between the 80s and the 90s in terms of sales and profitability. Shift of customer preferences affected both companies in 2000s, though Coke managed its indebtedness better than PepsiCo. Nevertheless, PepsiCo took the lead starting from 2000. Both Coke and PepsiCo have been twisting their HR departments in response to external influences and changing preferences (Hitt, Ireland, and Hoskisson, 2012). The most important HR policy of Coke is recruitment of talent globally. Both companies have good reputation for rewarding their employees. Coke and Pepsi are the products of the two companies. Partnerships and diversification strategies have helped the two companies keep the price reasonable and be at the right places. Both companies have spent a lot on promotional campaigns, particularly of their new

Enbridge company Research Paper Example | Topics and Well Written Essays - 750 words

Enbridge company - Research Paper Example The firm does adhere to a high sense of values, which initiates its success to the far it has come. It is built under the foundation of excellence and adherence to a strong sense of integrity, safety and respect. The values act as a beacon to the firm constantly directing it to the future and at the same time reflecting the far they have come. It has a great commitment to ensuring that the environment, the staff, contractors and the operational community is safe. With reference to its safety protocol, it has a well-set code of safety guiding its operations. The firm has set its goals to secure massive growth in the energy sector. It has a pack of embedded strategic priorities. In essence, it is committed to safety and operational reliability. It also focuses on project management aspects so that it can deliver its services with the maximum customer satisfaction. To fulfil such strategies, the firm has secure assets and great financial strength and flexibility. It has also adopted diversification of the services on offer, embracing the green power utility, generation of gas, transmission of power and natural gas, and exploration of another advanced opportunism. It has also strived to train its employees and to develop them, hence low costs of routine recruitment, hiring and placement 2 Enbridge is working to the limits of perfection when it comes to the environmental issues. The management team is very well aware of the nasty implications oils spills and gas leakage to the community. Therefore, as they generate, distribute and transport their products, they are very keen to ensure that there is no evidence of spills or leakages. They are focused at ensuring that there is maximum safety and security3. Most importantly, they have come up with a code of principles with the goal of ensuring that every person is safe all the